Your Brand needs the right people to look after it in the UK - the most important European market.
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Your brand is your baby.
Will you send it out into the world alone?
You’ve created it, nurtured it and put your heart and soul (and a lot of money) into getting it just right. So, what now? Send your new baby brand off to such a unique and special market without a local ‘brand champion’ to take care of it?
Here’s a fact you cannot afford to ignore - long distance, impersonal management does not get the job done. Regular personal contact and constant championing of your brand is essential to sustain momentum and maximise sales.
Here is foothold’s five point plan for sustained success the UK market:
Positioning – what is the correct retail environment for your brand? Having dealt with all the major high street and internet retailers in the UK we know exactly where your brand should be. And we have the contacts and know how to get you there.
Planning – where will your brand be in 5 years from now? We plan ahead to grow your market share and ensure a steady build towards market leadership.
People – recruiting the right ones is vital if your brand is to thrive. We’ve placed many of the best sales and brand focussed candidates and know who and where the real stars are.
Promotion – getting right PR fit is another key element in getting your brand out there. We deal with all the major UK PR agencies and know just what they can do from direct personal experience.
Protection – We look after your brand in the UK as we do our own. We have eye to eye contact with all the key people in store and at senior management levels. We are your brand champions.
Some of what we do…
We have had
first hand experience of the following:
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Luxury Brand launches - get it right from the word go - we've done it all many times before and can avoid the pitfalls.
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Marketing and Public Relations – in a constantly changing market you can’t afford to be out of date, we'll find the best people for you.
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Business Strategies - challenging times require fresh strategies and perspectives, we’ll provide the additional dynamic to create a winning formula
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Sales support teams - all products have to be sold and you need people on the ground in addition to an effective media strategy.
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Trade Distribution - use professional firms with the right distribution for your products - we can help you choose.
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E-Commerce and web solutions - don’t get caught up with the wrong solutions and the wrong people at the wrong price!
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Outsourcing and fulfilment - don’t get bogged down with basic functions that can be seamlessly outsourced.
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Product design and manufacture - are your products right for the chosen market, who are the competitors and what are the margins?