Your Brand needs the right people to look after it in the UK - the most important European market and gateway to all English speaking nations!
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Check out the About Us page - there's no substitute for experience!
Your brand is your baby.
Will you send it out into the world alone?
You’ve created it, nurtured it and put your heart and soul (and money) into getting it just right. So, what now? Send your baby brand off to such a unique and special market without a ‘brand champion’ to take care of it?
Here’s a fact you cannot afford to ignore – long distance, impersonal management does not get the job done. Daily contact and constant championing of your brand is essential to keep momentum at a maximum level. In a tough market place you need someone to fight your corner every single day.
Here is foothold’s five point plan for sustained success the UK market:
Positioning – what is the correct retail environment for your brand? Having dealt with all the major retailers and chains in the UK we know exactly where your brand should be. And we have the contacts and know how to get you there.
Planning – where will your brand be in 5 years from now? We plan ahead to grow your market share and ensure a steady build towards market leadership.
People – recruiting the right ones is vital if your brand is to thrive. We’ve placed many of the best sales and brand focussed candidates and know who and where the real stars are.
Promotion – getting right PR fit is another key element in getting your brand out there. We deal with all the major UK PR agencies and know just what they can do from personal experience.
Protection – We look after your brand in the UK like it was our own. We have eye to eye contact with all the key people in store and at senior management levels. We are your brand champions.
Case study:
Recently a luxury face cream Brand approached us for a launch in the UK. We caught them just in time to point their UK brand manager towards the three top PR Firms when they were about to appoint a friend of a friend! We introduced them to two leading department stores - one with 8 branches and recruited their sales support staff as well as setting up their payroll and employment contracts. We designed their remuneration and bonus structure and regularly monitor their performance and that of their newly appointed (and excellent) PR company!
We are now in the process of creating a web site for the brand with seamless e-commerce fulfillment and an interactive prescription service which provides the right blend of products for specific customers. We have arranged for UK warehousing and pick and pack facilities with an ISO9002 fulfillment house and call-centre. We are also proposing a full internet CPC marketing program and an on-line PR campaign.
What we do…
We have had
first hand experience of the following:
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Luxury Brand launches - get it right from the word go - we've done it all before and can avoid the pitfalls.
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Marketing and Public Relations – in a constantly changing market you can’t afford to be out of date.
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Business Strategies - challenging times require fresh strategies and perspectives, we’ll provide the additional dynamic to create a winning formula
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Sales support teams - all products have to be sold and you need people on the ground in addition to an effective media strategy.
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Trade Distribution - use professional firms with the right distribution for your products - we can help you choose.
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E-Commerce and web solutions - don’t get caught up with the wrong solutions and the wrong people at the wrong price!
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Outsourcing and fulfilment - don’t get bogged down with basic functions that can be seamlessly outsourced.
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Product design and manufacture - are your products right for the chosen market, who are the competitors and what are the margins?